Chants of “condom, condom” will now intersperse indipop and bhajan ringtones as part of a nationwide campaign to promote safe sex. Conceived to destigmatise condom use and encourage responsible sexual behaviour, the new ringtone targets young people between 15 and 35 years.I can't think of anyone actually downloading the ring tone, except for maybe 15-year old kids with no hope of getting any action aiming to get cheap thrills by downloading the ring tone onto the phones of unsuspecting, less tech-savvy adults. And to think that the Gates Foundation is bank-rolling it along with the BBC. Bill's probably just trying to get some kind of tax break, I suppose.
As an additional bit of irony, the ring-tone is called 'condom a cappella' which can be loosely translated as 'condoms at chapel' or 'condoms in the style of the chapel'. I wonder what the Catholic church might have to say about that.
To listen and/or download, click here. You can even add an app to your Facebook profile and do your bit to curtail the spread of AIDS in India.
It might not be a bad idea to have tunes, but ringtones, I dunno how these people are sure in gauging what people would like to have as ringtones..
ReplyDeleteImagine being a bus and hearing 10 cell phones ring with this ringtone.. going to be bizarre. Innovative, but may not be useful. but thats me being cynical.
I think they've got their ideas all mixed up. it's taking condoms from being a taboo of sorts to being a joke. Either way, you're not going ot get people touse them. On the other hand, I get the feeling that something like this is really pushing it quite far. Eventually, you might end up with real life imitating
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