Thursday, 28 August 2008

Expecting to get action? Leave your phone on 'Silent'

This bit of news is almost surreal:
Chants of “condom, condom” will now intersperse indipop and bhajan ringtones as part of a nationwide campaign to promote safe sex. Conceived to destigmatise condom use and encourage responsible sexual behaviour, the new ringtone targets young people between 15 and 35 years.
I can't think of anyone actually downloading the ring tone, except for maybe 15-year old kids with no hope of getting any action aiming to get cheap thrills by downloading the ring tone onto the phones of unsuspecting, less tech-savvy adults. And to think that the Gates Foundation is bank-rolling it along with the BBC. Bill's probably just trying to get some kind of tax break, I suppose.
As an additional bit of irony, the ring-tone is called 'condom a cappella' which can be loosely translated as 'condoms at chapel' or 'condoms in the style of the chapel'. I wonder what the Catholic church might have to say about that.
To listen and/or download, click here. You can even add an app to your Facebook profile and do your bit to curtail the spread of AIDS in India.


  1. It might not be a bad idea to have tunes, but ringtones, I dunno how these people are sure in gauging what people would like to have as ringtones..
    Imagine being a bus and hearing 10 cell phones ring with this ringtone.. going to be bizarre. Innovative, but may not be useful. but thats me being cynical.

  2. I think they've got their ideas all mixed up. it's taking condoms from being a taboo of sorts to being a joke. Either way, you're not going ot get people touse them. On the other hand, I get the feeling that something like this is really pushing it quite far. Eventually, you might end up with real life imitating